Digital intel to inform your strategy
Powered by thousands of unheard voices
Social media data isn’t just data. Used properly, it’s a robust, living, breathing focus-group, offering thousands of unfiltered beliefs and experiences.
By applying our scientific methodology to the large volumes of data gathered from digital channels, we connect you with your customers, giving you the evidence you need to make confident, data-driven decisions. Look back to see how beliefs and perceptions have changed, take a snapshot in time, or listen prospectively to guide future decision-making.
Industries we serve:
Consumer Health
Pharma & Biotech
Why listen to a few…
When you can listen to thousands!
Through our in-depth digital analysis and tailored industry reports, we’re here to support you through your full lifecycle from new product development through to launch activities.
We’re relentless when it comes to offering the best service to our clients, with our solutions delivering actionable insights you can use, at a cost that makes sense.
Make informed business decisions based on industry intelligence
Increase market share through data driven decisions
Enhance your understanding of key customer groups
Undertake detailed competitor intelligence with no stone left unturned
Generate evidence for licenses and new claims within your portfolio
Improve your digital communications and marketing activity
Drive forward your publication strategy
LEAD THE PACK
WITH ROAR
We’re not your typical market researchers
We’re a team of digital alchemists, including pharmaceutical physicians, marketeers and research experts.
We offer the right mix of ingredients to help you solve the real problems, enabling you to remain fierce in a competitive environment. By applying our scientific methodology to data gathered from digital channels, we use our unique blend of skills to create strategies that answer your challenges and help guide decision making.
1000s of data sources, including premium social media channels
Our Process
Our scientific methodology sets us apart from traditional research agencies.
Our process is not only unique to us, but it’s also been peer-reviewed and published in scientific journals, it’s that good!
1.
Using a bibliographic search, we cast a wide net with ‘high-sensitivity’, identifying all potentially relevant information across thousands of online social data sources.
2.
We focus in on the themes, segmenting the data by keywords and categories allowing us to separate out the most meaningful information from the volume of conversation.
3.
We segment all opinions by stakeholder, distinguishing and comparing the unique views of different groups, by country, job, language, interests and many more.
4.
We identify trends in the data collected. Are topics increasing or decreasing in volume, are certain audiences mentioning key topics less than previously?
5.
We rigorously assess all outputs and trends identified to determine if these are of ‘statistical significance.’ This way you can be completely confident in actioning the results.
Devika Wood – CEO – I am Arla
“The LISTENED study, created by the team at Roar, is a global, unique, one-of-a-kind project, using social media to listen to people with skin diseases, highlighting their true feelings and experiences. It was very well received at our 2023 BDNG conference.”
Teena Mackenzie – Consultant nurse – The British Dermatology Nurses Group
“Roar’s Intel study has given us the opportunity to better understand the conversations happening about eczema online, the risks of misinformation and the influence that content has on treatment and support decisions. It has kickstarted a new way of assessing the challenges faced by patients so that everyone working in the eczema space can provide the right support and care they need to thrive.”
Suzi Holland – CEO – Eczema Outreach Support
Our Solutions
It could be digital listening for a specific event, support with opinion leader and influencer identification, a prospective listen to identify potential new claims, or digital intel to support a new product launch and its impact on the market. Our bespoke projects are built around your challenges and needs, giving you an in-depth digital analysis, quickly.
You can choose:
Which platforms / digital sources to include
The time frame
How you need the data delivering and what outputs you prefer
SEE HOW WE ROAR
Case Studies
ROAR has changed the strategic direction for a well known over the counter (OTC) product repositioning an entire portfolio based on findings from our digital customer intel.
We have provided the biggest digital consumer preference study of its kind for a major conference in Dermatology, highlighting lived experiences of over 3million people with eczema & psoriasis.
Our digital scientific and medical expertise has redefined the view of what is being discussed in Osteoporosis, delivering a headline conference presentation & supporting brand launch.
Harnessing the power of digital research, we have enabled our client to generate a significant number of robust new claims, redefining its position and highlighting new opportunities.
Our digital research and experience with the regulatory process, has allowed evidence to be generated to defend active marketing authorisation for established products.
We have also supported new products prior to launch, generating in-depth digital analyses to help shape future communications and engagement programmes.
Get Started
Want to see it for yourself?
By listening to tens of thousands of unbiased unfiltered opinions, we deliver customer intel and market research at scale to support your product, marketing and evidence-generation strategies, across your entire product portfolio.
Whatever your challenge, we can expand our data sources to include other markets and languages, as well as social media channels like Instagram, Facebook, LinkedIn, and TikTok to give you the full picture.
Just drop an email to hello@roarintel.com
See the power of ROAR in action today!
Want to see what we can do in action? For a snapshot of digital data for your chosen therapeutic area or product, just fill in your details below and we’ll get back to you to present the results!
